We have Natalie Reddell for this Well-Designed Business podcast episode. She is an interior designer, lifestyle blogger, and founder of Commander in Chic Design firm.
Natalie began her career as a designer at the age of 4. When she’s not working, she stays at home with her 17-year old son, Schuyler, and Scarlett O’Hara (their Cavalier King Charles Spaniel).
Natalie received her undergraduate degree in interior design from Florida State University. She also studied the history of architecture & design at Parsons University, Paris, France. She has been in the industry for more than 16 years & has experience in kitchen & bathroom design, homestaging, historic-restoration, commercial design & buying for a large furniture company. Her work now is mostly high-end residential design. She has clients in Florida, Georgia, Virginia, the Carolinas, Montana, Colorado, Panama and the Bahamas.
Things you will learn from this episode:
- What does “design goosies” mean according to Natalie ?
- There’s no particular design work prescription because work differs according to the clients’ preferences
- Natalie specializes in historic-restoration, commercial design & buying for a large furniture company
- Why you have to match your purpose with the principles and reasons
- Stand in your “space” and see it as your “vision” by visually emptying the design area first. You may have to actually remove the rug and furniture to clear your vision of the influence of the old design
- The importance of having 2 options for the client and of developing the 2nd option as softer and less “out- of-the-box”
- What are the challenges involved in turning down a project ?
- What you need to be able to present the design solution that both the client and you love
- Ask yourself if the solution you came up with gives you the “design goosies”
- Why it’s important to have all the decision makers present during your design presentation in order to explain and defend your design.
- How your previous experiences in various specialties translates to more positive and knowledgeable collaborations with the client and providers
- The beauty of running a business that you love because you are able to express your creativity.
Please refer to Krista Coupar of Coupar Consulting
Contact Natalie: nataliereddell (at) gmail (dot)com